CHALLENGE
Next Door Company, the only U.S. manufacturer exclusively dedicated to making stainless steel doors and frames, needed to grow residential and commercial sales.

SOLUTION
Ambit created an ad campaign targeting architects, door specifiers and distributors to build brand awareness for Next Door's unmatched expertise in stainless steel. The campaign used unexpected images to dramatize product and service strengths and convey educational messages about the benefits of stainless steel.

RESULTS
The ad campaign, which won a Gold Addy Award for creative excellence, dramatically increased the number of requests for bids from specifiers. In addition, architects responding to an awareness of quality began to specify a Next Door brand door for their buildings. The campaign had a positive impact on sales and sharpened brand identity as the premier source of stainless steel doors.