Web 2.0 and the concept of social marketing have significantly expanded the tools available to attract and nurture customers early in their buying cycle. Ambit advertising and public relations professionals will blend the right combination into the campaign to intensify its reach to the target audience.

• E-mail marketing
• E-newsletter marketing
• Web sites, landing pages, micro sites
• Web Analytics
• Direct Response
• Search Engine Marketing
• Search Engine Optimization

Used strategically as elements of advertising and public relations campaigns, these tools can open rewarding new doors for outreach and results and make traditional marketing programs more efficient.

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